I’m not sure how the survey was conducted and I’m never sure how companies calculate “loss”. One of my favorite examples of this problem comes from a friend who ran a bar in a ski area up north. Business was fine in winter when people were skiing but a little slow in the summer and shoulder seasons. So, my friend suggested to his partner that they send a letter to all the adults for miles around inviting them to a party with a free open bar from 7 to 9 on a Friday night. “Are you nuts? We’ll lose a fortune,” screamed the partner. My friend ran the math and finally convinced his partner. And they did lose money from 7 to 9. But in the next six hours they had their best night ever! And for the rest of that off-season, they had one profitable night after another. The math worked.
People are buying the experience and the perception of the brand. I am sitting here writing this article in a busy Starbucks and people watching when I could be in the quiet and seclusion of my nice hotel room. The person in the seat next to me is listening to music on an iPod when they could obviously do it for free in the Square with a less expensive cup of coffee. The gentleman in the big living room type chair is reading a novel. People want the experience. Understand your customer and the value they want, and the money will become less important. The big three U.S. auto manufacturers give huge rebates, and imports are still kicking their butts. It’s not about the money.
Now let’s enter the Drug Store zone, a company that doesn’t make much movement but has the potential to do much better is Rite Aid (NYSE: RAD). I don’t know if you have ever stepped into one of their stores, but it pales in comparison to CVS Corp (NYSE: CVS). They have all the components to make a run at CVS, Rite Aid has over 3,323 in over 27 states while CVS has over 5,471 in 37 states. The difference between Rite Aid and CVS beyond the earnings is the management team. The management at CVS understands their customer base under the direction of its CEO Tom Ryan, while Rite Aid is somewhat disconnected.
Logo Modifications – You could get charged for each time you want a change or modification to your logo. If a logo designer asks the right questions, does the research and stays in close communication with the client there should be no need for major changes during the creation of a logo design. Be a good communicator and explain to the logo designer exactly what you want your logo to be saying about your business. As a designer, you should get signed approval for each modification showing that the client agreed at the time.
So, how does search-engine optimization begin? Well, with thorough research. That’s key. Keywords and key phrases, to be exact. You must be a bit of an experimental sloth to determine the optimal words to use on a website. Google and other sites offer keyword tools to help you learn which words people are searching for. You shouldn’t use the interesting, and possibly quirky, words you might coin. You want to use the terms and phrases people are searching for. Then, code those words into your website’s pages so search engines can find them. I’m simplifying the process, of course, because there’s a lot of strategy that goes into SEO, particularly in choosing keywords.
Online surveys are questionnaires with a set of questions about a product or service. You will have to answer and share your opinion about a product or service. Mostly these are “yes” or “no” type questions. Big companies conduct surveys through advertising agencies. They send surveys via email to their panelist. They pay nicely in return for sharing your opinion. This gives you great opportunity to earn money on internet. All you must do is to join these companies and take surveys for money. to per survey is possible. Unemployed, moms, retired people, college students and anyone who wants extra income can do this job.
The issue is NOT that an entrepreneur can start his or her day when the mood hits, as studies have long proven that entrepreneurs work longer and harder than their unfortunate fellows who clock in from 9 to 5.